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World Out of Home Organization launches #OurSecondChance global digital campaign
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
SpotX expands comprehensive Measurement and Attribution Suite
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
Eighty per cent of multinationals defer campaigns amid Covid-19, WFA
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
Traditional media brands most trusted in UK amid corona virus crisis
BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.
Global ad market to record single digit growth amid COVID-19, Magna
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Native Ads on Premium Publisher Sites are 31 per cent more trusted than ads on social platforms, Outbrain Study
Outbrain, the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust.
Adcombi adds video to local advertising technology
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
Interbest, part of Ocean NL, expands digital roadside advertising offer with acquisition of Beyond Outdoor
Beyond Outdoor, a digital out-of-home (D00H) roadside operator in the Netherlands, has been acquired by Interbest.
Ocean acquires Ngage Media and Interbest as it expands into continental Europe
Premium out-of-home media owner Ocean has acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands.
KLM launches worldwide campaign
This autumn, you’re likely to find yourself face-to-face with KLM’s new brand campaign in one of many forms: online, outdoors on billboards, or even on Times Square in New York.
Global makes binding offer to acquire Exterion Media
Following their recent acquisition of Primesight and Outdoor Plus
Interviews.
[Startup Interview] Vimbai Malandu, Co-Founder, YuPlan Limited, Zimbabwe
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Anton Herbst, CEO, Vincula Holdings, South Africa
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.
[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
[Startup Interview] Ian Sendagala, CEO, eFoods Trade, Uganda
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.
More Interviews
