Global fashion and luxury media brand ELLE has announced a partnership with MAGNUM Ice cream for the publication of its annual celebration of new leaders and game-changers dubbed The ELLE List 2020.
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
Premium content and experience company has opened The Hearst Institute, a brand new, state-of-the-art product testing facility in Feltham, South West London.
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
Disney Media Networks has joined Nielsen’s Addressable TV beta program which will now allow it to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology.
Global youth media company VICE has launched a multimedia creative hub celebrating a breadth of queer culture.
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
Netflix and production company Fiction Valley have unveiled the first Dutch Netflix feature film.
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.
Global youth media company Vice has announced a new partnership with Abu Dhabi Media Office (ADMO) that will see the two organizations launch a digital content platform targeting Arab youth.
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Coca-Cola has partnered with live streaming platform #BeApp to offer artists across the world a chance to livestream their performances as corona crisis takes a toll on concerts and festivals.
Samsung Electronics have pledged support to five startups that were created by Samsung employees as part of the company’s C-Lab Inside in-house incubation program.
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
Global independent youth media company VICE Media Group announced the company has appointed Daisy Auger-Domínguez as the Chief People Officer.
Starcom’s Madrid office has secured established Spanish olive oil company Deoleo’s portfolio and will now chaperone media strategy and buying across the over 20 markets for the Deoleo Group.
Sanoma Group has announced that it has now finalized the acquisition of Alma Media’s regional news media business.
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
Sonos has launched exclusive global sales partnership with Targetspot.
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
Richard Juwah is the CEO of Richee Media, a full service Social Media agency based in Nigeria with both local and international clientele
Costral Corporate Strategic Lab is an India-based management consulting startup working with organizations in marketability of their product from market survey and other tools, branding and and business development. The company also assists businesses to re-vamp their business
PT SportSuite is a South African company whose mission is to digitally disrupt the sporting industry’s media landscape by allowing sporting organisations to operate like commercially-minded modern media houses, while building sustainable digital communities
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.
Mediahuis NV that runs operation in Netherlands, Belgium and Ireland has announced 100 per cent acquisition of media group Saint-Paul Luxembourg SA.
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.
Verizon Media has announced a host of capabilities meant to assist content owners, broadcasters and service providers monetize content in innovative ways and grow audiences.
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.
Publicis Groupe has elevated Justin Billingsley to Global Chief Marketing Officer (CMO) as the communication firm looks at innovative ways of growing its clientele base.
Samsung Electronics has entered into partnership with leading fitness brands in a deal that will see Samsung Smart Tvs installed with health and wellness apps.
Up to 87 per cent of Millenials and Gen Z have invested in limiting the spread of Covid-19 a new report by global independent youth media company Vice Media Group posits.
Netflix has announced it will invest one million euros in Netherlands to bolster a new relief fund targeting film and TV productions struggling in the wake of coronavirus crisis.
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.
Global video advertising platform SpotX has partnered with its media owner partners worldwide in tackling the corona virus crisis.
Nielsen and E.W. Scripps Company have entered into a multi-year agreement which will see Nielsen provide a comprehensive suite of measurement services for the Scripps local television stations.
The Netherlands Authority for Consumers and Markets (ACM) has announced that it has no objection to the takeover of Sanoma Media Netherlands, all its participations and Aldipress by DPG Media.
Nielsen has given Radio Research Consortium Inc., RRC, the go-ahead to license individual non-commercial stations for Nielsen Continuous Diary Measurement.
Lockdown Productions is a platform and showcase of work by artists who craft engaging, top-notch content in a lockdown set-up; an assembly of work produced by talent with their own studio space, equipment and self-isolation capacities.
Public broadcaster BVN TV has inked a global distribution deal with satellite telecommunication company SES for use of its satellite infrastructure.
Nielsen and Sinclair Broadcast Group Inc. have renewed their agreement which will see Nielsen offer a comprehensive package of measurement services.
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.
Hearst Women’s health 2020 went digital over the weekend through a new WH Get Fit Done Community Facebook page following the decision in March to postpone this year’s event.
BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience.
The world’s most prominent electronic dance music festival, Tomorrowland, has partnered with leading 4K UHD HDR broadcaster and content creator Insight TV to broadcast its upcoming Winter event for the first time live in 4K UHD.
The Guardian has announced that it will no longer accept advertisements across its traditional and digital platforms from firms involved in fossil fuel.
RapidPricer was one of the winning startups of the Startup Competition 2019. How did the company continue it’s operation? Dutch MediaNetwork asks Kiran Gange.
Marscha Krouwel is immediately Country Manager at Hearst Netherlands. In addition to her existing duties as Publishing Group Director, she leads the Dutch organization in her new role, for which she reports to James Wildman.
VICE is the fastest growing youth media company in the world. A community of passionate, young and creative writers, art directors, photographers and directors.
Zoomin has confirmed the production of a major Gen Z gourmet restaurant series with iQiyi, an online video streaming platform in China.
S4Capital plc, the new age, new era digital advertising and marketing services company, announces that its digital global content practice MediaMonks today merges with Firewood.
VICE Media Group and Refinery29, two of the strongest independent voices in media, are joining forces.
Red Bee Media has opened a brand-new state-of-the-art Media Management facility at Broadcast Centre, White City, London.
Hearst Create, Hearst's in-house content marketing agency, has once again signed a contract with a major international premium brand; this time for the production of a brand new magazine for Safaricom.
Premium out-of-home media owner Ocean has acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands.
HALAL is bolstering its core team of internationally minded personnel with the recruitment of Executive Producer Ivo van Riet. The news follows the launch of HALAL's first office outside the borders of the Netherlands
Social3 officially announces the launch of SocialChimp, a social media automation tool for small business owners, after months of development. SocialChimp is a self-service platform that empowers small business owners with the ability to enhance and expand social media presence
The new production label will create and produce ITV’s extensive range of unscripted and scripted formats for Dutch platform owners and broadcasters.
MADE.FOR.DIGITAL (MFD), the film and content production house with offices in Amsterdam, Los Angeles and Singapore is opening a new office in Cape Town, South Africa.
SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform, a local ad cost research database built from actual reported transaction data
Telenet and Media Distillery are announcing an innovative partnership at the IBC trade show, using artificial intelligence to improve the television viewing experience for users of digital video recorders and replay services
Facebook and other top digital platforms are commanding the unwelcome attention of regulators following a series of missteps centered on consumer data privacy.
High quality, well thought through, convincing – these are the projects that fill the jury for the Red Dot Award: Communication Design with enthusiasm
Marc Duijndam, the CEO of Sanoma Media Netherlands and a member of Sanoma’s Executive Management Team, has decided by mutual agreement to leave Sanoma with immediate effect.
Dentsu’s Cyber Communications Inc. , CCI, Representative Director and President Akio Niizawa and SpotX, Inc. CEO and President Mike Shehan, have announced their partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan.
Cinekid for Professionals has selected 20 children's film and television projects-in-development for its Junior Co-production Market (JCM), to be held 25-26 October 2018 during the Cinekid Festival in Amsterdam.
VR Coaster, Holodeck VR and MackMedia have announced that the Holodeck platform has been selected to create the world's first 'Roam & Ride' VR attraction.
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process.
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof.
WPP has announced investments in its business in India, in line with its long-term growth objectives in this important market.
DFFRNT Media, with more than 20 years of experience in the digital, media and entertainment field has developed an unique app with Beekse Bergen.
Shell has placed four WPP agencies on its eight-strong global "Creative Agency of the Future" roster.