WPP subsidiary Wunderman Thompson acquires Velvet Consulting
Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
Marketing operations leaders drive organizational effectiveness, Gartner survey
Only 49 per cent of marketing organizations report they have a dedicated marketing operations leader, according to a recent survey by Gartner, Inc.
Google expands audio ad options to respond to growing demand
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
Alibaba Cloud partners with Unilever in digital marketing initiative
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.
Total value of the top 100 global brands hits $5 trillion, survey
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
Impact of COVID-19 on business performance will be short lived, CMOs reveal
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.
Sprite collaborates with hip hop artists to address racial inequality
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.
Ogilvy appoints Andy Main as Global CEO
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP announces raft of actions, resources to fight racism
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
World population deepens bond with tech amid Covid-19, Dentsu Aegis Network survey
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
MediaMonks Lab team trials use of AI in video conferencing
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.
Shell, KPN, NN most valuable brands in the Netherlands, report
Shell remains the most valuable brand in the Netherlands for the tenth consecutive year according to the latest Brand Finance Netherlands 50 2020 report.
FIFA World Football Museum picks Dept to handle digital marketing
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
WPP and SuperAwesome raise children privacy standards in digital space
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
Simona Maggini appointed WPP County Manager for Italy
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
MeMo² THX. platform nominated for IAB Europe Research Awards
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
Geometry appoints Katie Streten Head of Experiential Strategy for MENA
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
Univision joins Nielen's Addressable TV Platform
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
Corona crisis redefines digital marketing mixes, Gartner
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.
MeMo² sets the course in Marketing Analytics
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.
Craig Dempster appointed Merkle Global CEO
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
Peak Capital leads €2.5M seed-extension round in German's GraphCMS
GraphCMS GmbH, the company behind the GraphQL-native Headless CMS GraphCMS, announces a seed extension round of 2.5M €. The round is led by Peak Capital, with GraphCMS being their first investment in the German startup ecosystem.
[Startup Interview] Richard Juwah, CEO, Richee Media, Nigeria
Richard Juwah is the CEO of Richee Media, a full service Social Media agency based in Nigeria with both local and international clientele
[Startup Interview] Jose Dalappan, Costral Corporate Strategic Lab
Costral Corporate Strategic Lab is an India-based management consulting startup working with organizations in marketability of their product from market survey and other tools, branding and and business development. The company also assists businesses to re-vamp their business
Publicis Groupe launches business outcomes tool for midsized companies
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.
Mindshare tracker reveals 'new normal' consumer behavior post Covid-19
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.
Coca-Cola commits $100 million to COVID-19 relief efforts
The Coca-Cola Company has pledged over $100 million in support for COVID-19 relief efforts in communities across the world.
Dorst & Lesser new social media partner for Disabled Care group
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.
Coca Cola channels marketing spend to support Covid-19 relief efforts
The Coca-Cola Company is channeling its marketing resources into relief efforts as the world grapples with the corona virus crisis.
Covid-19 affects millenials household income more, barometer
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.
Nikon Netherlands picks Dorst & Lesser to grow social media presence
Nikon has since April 1 2020 selected social media agency Dorst & Lesser to handle its social content creation in Netherlands as the company looks at strengthening its presence online.
Covid-19 induced marketing budget cuts to hit advertising hard, survey
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.
WFA unveils guide on diversity and inclusion in marketing
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.
Dentsu Group acquires 100 per cent stake in Merkle
Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.
Using tech to reach HVAs yields 50 per cent higher returns, study
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.
eBay launches programme to introduce small businesses to e-commerce
eBay has launched an accelerator programme dubbed “Up & Running,” that seeks to help retailers without an e-commerce presence transition to selling online.
Eighty per cent of multinationals defer campaigns amid Covid-19, WFA
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
Dentsu Aegis Network appoints Wendy Clark global CEO
Dentsu Aegis Network, has Wendy Clark as its global CEO. She is tasked with delivering world-class marketing services and integrated solutions which are data-driven.
Consumers express concerns over digital advertising
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Global ad market to record single digit growth amid COVID-19, Magna
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Cola-Cola stops advertising to focus on COVID-19
Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience.
Maze-One International launched
Headquartered in London, Local Planet and Maze-One have created Maze-One International, a full-service marketplace agency specialising in Amazon.
Geertjan Vorstenbosch and Reinier Rombouts strengthen TheNewTomorrow
TheNewTomorrow starts 2020 with a new tomorrow. Geertjan Vorstenbosch and Reinier Rombouts join TheNewTomorrow as partners.
Marscha Krouwel Country Manager Hearst Netherlands
Marscha Krouwel is immediately Country Manager at Hearst Netherlands. In addition to her existing duties as Publishing Group Director, she leads the Dutch organization in her new role, for which she reports to James Wildman.
Beiersdorf appoints WPP as global communications partner for derma and healthcare brands
Beiersdorf, a provider of innovative, high-quality skin care products, has appointed WPP to be the lead global agency for its iconic global derma and healthcare brands
Zoomin confirms major restaurant series with IQiyi
Zoomin has confirmed the production of a major Gen Z gourmet restaurant series with iQiyi, an online video streaming platform in China.
MediaMonks merges with Firewood
S4Capital plc, the new age, new era digital advertising and marketing services company, announces that its digital global content practice MediaMonks today merges with Firewood.
Adcombi adds video to local advertising technology
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
WPP appoints Keith Weed to the Board
WPP today announces the appointment of Keith Weed to the Board as a non-executive director.
VIRTUE brings home 7 Cannes Lions awards with Carlings adDRESS_THE_FUTURE and ‘Q’ the worlds first Genderless Voice
This week at the Cannes Lions International Festival of Creativity, VIRTUE, the creative agency by VICE, took home a total of 7 Cannes Lions awards.
WPP named world’s most effective communications company for the eighth successive year
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
WPP opens new campus in Amsterdam
WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy.
Accenture Interactive acquires Storm Digital expanding digital marketing services in Netherlands
Accenture has acquired Storm Digital expanding its presence in the Dutch market.
Hearst Create forms content partnership with Kenya's leading communications company, Safaricom
Hearst Create, Hearst's in-house content marketing agency, has once again signed a contract with a major international premium brand; this time for the production of a brand new magazine for Safaricom.
WPP appoints Microsoft UK CEO, Cindy Rose OBE, to the Board
WPP has announced the appointment of Cindy Rose OBE to its Board as a non-executive director.
WPP bets on new strategy to return business to growth
WPP has announced the results of its strategic review, setting out a new plan to return the business to growth.
WPP agencies help Sir David Attenborough become the voice of millions at UN climate talks
Sir David Attenborough, one of the world's most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People's Seat.
KLM launches worldwide campaign
This autumn, you’re likely to find yourself face-to-face with KLM’s new brand campaign in one of many forms: online, outdoors on billboards, or even on Times Square in New York.
Shareablee presents the most socially engaged branded video publishers in the US
Shareablee Inc. is pleased to release 2018's most socially engaged U.S. branded video publishers on Facebook. The findings reflect more than 2.7 billion views and 26 million actions, post level reactions, shares, comments, in partnership with 16.000 advertisers
Sanoma Media Netherlands CEO Marc Duijndam leaves company
Marc Duijndam, the CEO of Sanoma Media Netherlands and a member of Sanoma’s Executive Management Team, has decided by mutual agreement to leave Sanoma with immediate effect.
WPP wins Unilever’s Sunlight business across Africa
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process.
WPP increases investments in India
WPP has announced investments in its business in India, in line with its long-term growth objectives in this important market.
Four WPP agencies appointed to Shell's creative agency roster
Shell has placed four WPP agencies on its eight-strong global "Creative Agency of the Future" roster.
Sanoma records good performance in second quarter of 2018
Media and learning company Sanoma has released its half year report for the period between January 1st and 30th June 2018 recording good performance in the second quarter supported by phasing of business in Learning
Sellbranch expands their offering with the acquisition of Widespace
European Ad sales specialist Sellbranch has announced the strategic partnership with Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment.
SpotX appoints Marco Ruivenkamp as Managing Director, Benelux
SpotX, the video advertising and monetisation platform, today announced the appointment of Marco Ruivenkamp to the role of Managing Director of SpotX and smartclip, Benelux.
GroupM and Zer form partnership by launching Ingage
WPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch digital media agency Ingage
Interpublic Group Agrees to Acquire Acxiom Marketing Solutions
Interpublic Group announced it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at 2.3 billion dollar
Pinterest selects VidMob
VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities
WFA launches Guide to Progressive Gender Portrayals in Advertising
A Guide to Progressive Gender Portrayals in Advertising; the Case for Unstereotyping Ads has been unveiled at the WFA’s Global Marketer Week in Tokyo.
WPP AGM trading update
In the first four months of 2018, the Group’s like-for-like revenue less pass-through costs was up marginally.
Publicis Groupe announces details of its participation in Cannes Lions 2018
Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform.
Adobe Named a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs
Adobe today announced it has been named a Leader by Gartner, Inc. in the 2018 Magic Quadrant for Multichannel Marketing Hubs research report. Adobe placed furthest to the right in completeness of vision
VIRTUE helps brands to think and operate as publishers
VIRTUE, the creative agency by VICE, presents Publisher's View: a consultancy trajectory during which VIRTUE's creatives and strategists help brands think and act as publishers.
Adweek Launches Adweek Pro
Adweek, the leading source of news and analysis covering the advertising and marketing industry, announced today the launch of its new membership offering, Adweek Pro
WPP first quarter 2018 trading update
The reported revenue went down 4.0% at £3.555 billion, currency headwinds of 6.0% resulting in constant currency revenue up 2.0%, like-for-like revenue up 0.8%.
[Startup Interview] Constantijn van Nispen, founder, Sprynter
Constantijn van Nispen is the founder of Sprynter a company revolutionizing courier business through unique packaging and delivery.
[Startup Interview] Gül Akcaova, Founder and owner, Sidekick Mattie
Dutch Creative Industry interviews Gül Akcaova, founder and owner of Sidekick Mattie that works with users to tame distraction from social media apps.
[Startup Interview] Richard Sweep, Managing Partner, Prettysocial Media
Richard Sweep, is the managing partner of Prettysocial Media, a company that offers advertisers access to publishers’ social media channels
Ex Machina appoints Ronald ter Voert as VP Business Development & Marketing
Ronald ter Voert was has been appointed as VP Business Development & Marketing at Ex Machina effective April 1.
Out-of-Home is reaching its 'big bang' moment
Out-of-Home (OOH) is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope.
[Startup Interview] Hans Veldhorst, Co-founder, 24AM
24AM is a mobile media and marketing agency that is employing technology to create positive brand associations therefore influencing consumer behaviour while meeting the digital ambitions of these brands.
[Startup Interview] Sven Willemsen, Founder, Sportaneous
Dutch MediaNetwork speaks with Sven Willemsen, founder of Sportaneous a creative sports marketing management agency.
Daniel Peiron is the new Creative Director at Amsterdam Worldwide
Amsterdam Worldwide CEO, Brian Elliott; and Moritz Grub, ECD have announced the promotion of Agathe Wiedemair to Client Services Director. Agathe will join the management team as an equity partner.
Dynamic Yield and AdBirds announce global partnership
Dynamic Yield and AdBirds announced a global partnership to help clients deploy world-class personalization and optimization programs