Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.
Digital agency Dept has been selected to become a reseller of Google Cloud and Google marketing platform.
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.
Geometry, WPP’s end-to-end Creative Commerce agency has promoted Nick Walsh to first-ever CEO of Middle East, North Africa effective immediately.
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience.
Zoomin has confirmed the production of a major Gen Z gourmet restaurant series with iQiyi, an online video streaming platform in China.
WPP today announces the appointment of Keith Weed to the Board as a non-executive director.
VIRTUE brings home 7 Cannes Lions awards with Carlings adDRESS_THE_FUTURE and ‘Q’ the worlds first Genderless Voice
This week at the Cannes Lions International Festival of Creativity, VIRTUE, the creative agency by VICE, took home a total of 7 Cannes Lions awards.
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy.
Accenture has acquired Storm Digital expanding its presence in the Dutch market.
Hearst Create, Hearst's in-house content marketing agency, has once again signed a contract with a major international premium brand; this time for the production of a brand new magazine for Safaricom.
WPP has announced the appointment of Cindy Rose OBE to its Board as a non-executive director.
Dept, the leading creativity, technology & data agency in Europe has acquired Rocket Insights, the fastest growing product agency in the United States.
WPP has announced the results of its strategic review, setting out a new plan to return the business to growth.
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process.
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof.
WPP has announced investments in its business in India, in line with its long-term growth objectives in this important market.
Shell has placed four WPP agencies on its eight-strong global "Creative Agency of the Future" roster.
WPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch digital media agency Ingage
In the first four months of 2018, the Group’s like-for-like revenue less pass-through costs was up marginally.
Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform.
VIRTUE, the creative agency by VICE, presents Publisher's View: a consultancy trajectory during which VIRTUE's creatives and strategists help brands think and act as publishers.
24AM is a mobile media and marketing agency that is employing technology to create positive brand associations therefore influencing consumer behaviour while meeting the digital ambitions of these brands.
Dutch MediaNetwork speaks with Sven Willemsen, founder of Sportaneous a creative sports marketing management agency.
Amsterdam Worldwide CEO, Brian Elliott; and Moritz Grub, ECD have announced the promotion of Agathe Wiedemair to Client Services Director. Agathe will join the management team as an equity partner.
Cheil Amsterdam and Samsung Benelux develop Samsung Smartsuit to bring Dutch short track speed skaters closer to Olympic Gold
Creative agency Cheil Amsterdam and Samsung Benelux launched the Samsung SmartSuit an innovative ice skating suit with corresponding app, exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting