WPP subsidiary Wunderman Thompson acquires Velvet Consulting
Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
Youtube ranked top in the IPG Mediabrands responsibility audit
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
Modern teenagers are well informed, savvy and socially aware, report
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
Isobar positions itself as global agency with new digital branding
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.
A fifth of Gen Z have deactivated social media accounts over data and privacy concerns, report
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
Dept enhances The Van Gogh Museum with smart functionalities
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.
Ad format diversification delivers higher returns on investment, survey
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
Group M launches multicultural marketplace targeting minority publishers
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
Havas Media Group supports minority owned businesses with new social marketplace
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
Ogilvy appoints Andy Main as Global CEO
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP announces raft of actions, resources to fight racism
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
[Startup Interview] Anton Kooijman, Elwin Gastelaars, Founders, Be-Addy, The Netherlands
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
WFA launches world’s first guide on data ethics for brands
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
FIFA World Football Museum picks Dept to handle digital marketing
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
Simona Maggini appointed WPP County Manager for Italy
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
Publicis Groupe wins McDonald China’s media buying business
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.
Online media consumption declines as lockdowns lift, Mindshare tracker
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Dept scoops two Webby awards for creativity and tech
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.
Geometry appoints Katie Streten Head of Experiential Strategy for MENA
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
Duracell picks Mediacom to manage account in 32 markets
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
Nick Lawson appointed MediaCom Global CEO as Stephen Allan steps down
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
Consumer behaviour differ across markets during Covid-19, Mindshare
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
Craig Dempster appointed Merkle Global CEO
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
MediaCom tops global search chart
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.
Covid-19 induced marketing budget cuts to hit advertising hard, survey
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.
WFA unveils guide on diversity and inclusion in marketing
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.
MediaCom Turkey secures P&G media business
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.
Dept selected as reseller of Google cloud and marketing platform
Digital agency Dept has been selected to become a reseller of Google Cloud and Google marketing platform.
WPP unveils cost reduction plan to tackle corona crisis
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.
Geometry appoints Nick Walsh first CEO of MENA
Geometry, WPP’s end-to-end Creative Commerce agency has promoted Nick Walsh to first-ever CEO of Middle East, North Africa effective immediately.
Consumers express concerns over digital advertising
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Global ad market to record single digit growth amid COVID-19, Magna
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience.
Zoomin confirms major restaurant series with IQiyi
Zoomin has confirmed the production of a major Gen Z gourmet restaurant series with iQiyi, an online video streaming platform in China.
WPP appoints Keith Weed to the Board
WPP today announces the appointment of Keith Weed to the Board as a non-executive director.
VIRTUE brings home 7 Cannes Lions awards with Carlings adDRESS_THE_FUTURE and ‘Q’ the worlds first Genderless Voice
This week at the Cannes Lions International Festival of Creativity, VIRTUE, the creative agency by VICE, took home a total of 7 Cannes Lions awards.
WPP named world’s most effective communications company for the eighth successive year
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
WPP opens new campus in Amsterdam
WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy.
Accenture Interactive acquires Storm Digital expanding digital marketing services in Netherlands
Accenture has acquired Storm Digital expanding its presence in the Dutch market.
Hearst Create forms content partnership with Kenya's leading communications company, Safaricom
Hearst Create, Hearst's in-house content marketing agency, has once again signed a contract with a major international premium brand; this time for the production of a brand new magazine for Safaricom.
WPP appoints Microsoft UK CEO, Cindy Rose OBE, to the Board
WPP has announced the appointment of Cindy Rose OBE to its Board as a non-executive director.
Dept acquires Rocket Insight
Dept, the leading creativity, technology & data agency in Europe has acquired Rocket Insights, the fastest growing product agency in the United States.
WPP bets on new strategy to return business to growth
WPP has announced the results of its strategic review, setting out a new plan to return the business to growth.
WPP wins Unilever’s Sunlight business across Africa
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process.
WPP invests in new campus for its agencies in Prague
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof.
WPP increases investments in India
WPP has announced investments in its business in India, in line with its long-term growth objectives in this important market.
Four WPP agencies appointed to Shell's creative agency roster
Shell has placed four WPP agencies on its eight-strong global "Creative Agency of the Future" roster.
GroupM and Zer form partnership by launching Ingage
WPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch digital media agency Ingage
WPP AGM trading update
In the first four months of 2018, the Group’s like-for-like revenue less pass-through costs was up marginally.
Publicis Groupe announces details of its participation in Cannes Lions 2018
Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform.
VIRTUE helps brands to think and operate as publishers
VIRTUE, the creative agency by VICE, presents Publisher's View: a consultancy trajectory during which VIRTUE's creatives and strategists help brands think and act as publishers.
[Startup Interview] Hans Veldhorst, Co-founder, 24AM
24AM is a mobile media and marketing agency that is employing technology to create positive brand associations therefore influencing consumer behaviour while meeting the digital ambitions of these brands.
[Startup Interview] Sven Willemsen, Founder, Sportaneous
Dutch MediaNetwork speaks with Sven Willemsen, founder of Sportaneous a creative sports marketing management agency.
Daniel Peiron is the new Creative Director at Amsterdam Worldwide
Amsterdam Worldwide CEO, Brian Elliott; and Moritz Grub, ECD have announced the promotion of Agathe Wiedemair to Client Services Director. Agathe will join the management team as an equity partner.
Cheil Amsterdam and Samsung Benelux develop Samsung Smartsuit to bring Dutch short track speed skaters closer to Olympic Gold
Creative agency Cheil Amsterdam and Samsung Benelux launched the Samsung SmartSuit an innovative ice skating suit with corresponding app, exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting