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Kyra Steegs - Improve Digital: Turning Legacy TV Roads into Programmatic Superhighways
We’ve all been waiting for the moment when it will be possible to marry the reach and content that broadcast once had with the targeted, real-time, personalised ad experience that user-based data can offer
Improve Digital launches First Price Auction option
Improve Digital launches the First Price Auction option in their Header Bidding solution. Clients now have the choice between running either first or second price auction as part of the bid request
[Column] Sebastiaan Moesman: Why transparency and sustainability in programmatic matter now, more than ever
As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true even though this year specifically
Improve Digital provides Guardian with programmatic advertising platform
Improve Digital today announces a new deal to serve Guardian News & Media with its SSP advertising platform, to help further monetise the publisher’s online advertising
Kyra Steegs (Improve Digital): Programmatic TV Advertising; everyone talks about it, nobody really knows how to do it
Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get
Aee-Ni Jaskolla Chief Product Officer Improve Digital
In her position Jaskolla will work closely with various departments to amplify the company’s product, 360 Polaris, proactively creating opportunities and enabling Improve Digital’s clients to be industry leaders
Perform Group expands partnership with Improve Digital to the Nordics
Digital sports content and media company Perform Group expands its collaboration with all-in-one video advertising platform Improve Digital to the Nordics.
Improve Digital signs TP Vision as smart TV client
Improve Digital, the all-in-one video advertising platform for publishers, content providers and broadcasters, announces its partnership with TP Vision, one of the world’s leading monitor and LCD TV manufacturers
Interviews.
[Startup Interview] Vimbai Malandu, Co-Founder, YuPlan Limited, Zimbabwe
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Anton Herbst, CEO, Vincula Holdings, South Africa
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.
[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
[Startup Interview] Ian Sendagala, CEO, eFoods Trade, Uganda
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.
More Interviews
