tagresults
Ad format diversification delivers higher returns on investment, survey
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
Using tech to reach HVAs yields 50 per cent higher returns, study
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.
Global ad market to record single digit growth amid COVID-19, Magna
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Interviews.
[Startup Interview] Vimbai Malandu, Co-Founder, YuPlan Limited, Zimbabwe
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Anton Herbst, CEO, Vincula Holdings, South Africa
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.
[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
[Startup Interview] Ian Sendagala, CEO, eFoods Trade, Uganda
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.
More Interviews
