Rabobank voted most sustainable bank in the Netherlands
Europe’s largest sustainability brand survey, The Sustainable Brand Index, has released its tenth edition which captured the opinions of 58,000 participants. In Netherlands 7,700 consumers were asked to rate well-known brands for sustainability with 175 brands from 14 sectors having been assessed on the basis of the UN’s global goals for sustainable development.
Consumers rated Rabobank as more sustainable than the “green” banks in the Netherlands.
Bas Rüter, Rabobank’s Sustainability Director: “We are grateful to be recognized for the efforts we make together with our members and customers as a sustainable, cooperative bank. In recent years we have focused on embedding sustainability throughout our organization. We meet our customers where they are and help them to make their homes, businesses or investment portfolios more sustainable, step by step. Sustainability is staying on the agenda. We use our knowledge, networks and financial solutions to influence important goals such as energy and food transitions. We’re working together towards the Paris climate goals, and also working on making the global food system more sustainable. This is in line with our position as a sustainable, cooperative bank and our mission ‘Growing a better world together.’”
Annemarije Tillema, Country Director, Sustainable Brand Index: “Through the Sustainable Brand Index, we want to increase the importance of a sound sustainability policy and make it transparent towards end users and consumers. We also believe that this current crisis offers opportunities in many sectors that can accelerate systemic changes towards more sustainability and circularity.”
Tony’s Chocolonely has been voted the most sustainable brand in the Netherlands overall. In addition, winners per industry were also announced: IKEA (Retail), Albert Heijn (Supermarkets), Greenchoice (Energy), ANWB (Mobility), Tesla (Automotive), Landal Greenparks (Travel & Leisure), Tony’s Chocolonely (Food), KPN (Telecom) and Rabobank (Banks).
Sustainable Brand Index aims to emphasize the value of sustainability to consumers and to create awareness, so that consumers can make better and more responsible choices in everyday life. The respondents consist of a nationally representative sample of the Dutch population. Brands are selected based on a series of independent parameters, namely: market share, turnover and general brand awareness.