Perform Group expands partnership with Improve Digital to the Nordics
26-02-2017 13:42:00 | Editor: Bas Vlugt | hits: 4234 | Tags:

Digital sports content and media company Perform Group, host to the likes of,, and, expands its collaboration with all-in-one video advertising platform Improve Digital to the Nordics. Together with Improve Digital as its main partner, the company will now monetise its video and display inventory in the Nordic region.

Building on its existing partnership in The Netherlands, France, Italy and United Kingdom, Perform works together with Improve Digital on growing its revenue with RTB and programmatic deals. Now also collaborating in the Nordics, Improve Digital is Perform’s preferred programmatic monetisation platform in these countries.

In their partnership Improve Digital is now also the partner to monetise Perform’s ePlayer, the industry leading sports video on demand platform, in the Nordics. The unique distribution model provides high quality video content through a network of more than 2,000 of the world’s big-name publishers. ePlayer enables publisher websites to add contextually relevant sports videos to their editorial inventory, boosting engagement and duration on site.

Bart Hillen, Sales Director at Perform Group: “We’ve been monetising our display and video inventory through Improve Digital for four years now and have found a great partner in expanding and growing our business in multiple countries.”

Rogier Lammers, Senior Director Business Development of the Nordics at Improve Digital: “It’s great to be expanding our collaboration with such a well-known content and media group as Perform Group. We have a thorough and expansive experience in the Nordics, and are honoured of Perform Group’s continuous trust in our platform and monetisation success. We commit to building a solid programmatic strategy together, also for these new markets.”