Nikon Netherlands picks Dorst & Lesser to grow social media presence

Nikon has since April 1 2020 selected social media agency Dorst & Lesser to handle its social content creation in Netherlands as the company looks at strengthening its presence online. Dorst & Lesser has since last year been working with Nikon Belgium from its office in Brussels.

With an array of optics and imaging products, Nikon has been a frontrunner in photography for decades. Having a large online community of photographers, NiKon Netherlands now seeks to strengthen its social media presence. Dorst & Lesser will support Nikon Netherlands with content creation, working on a strong social footprint for the brand.

Hans Swaelens, Marketing Manager, Nikon Benelux: "Nikon recognizes the power of images and stories like no other. Through social media, we bond with our community, we tell our brand story and we inspire photographers of all levels. With our collaboration with Dorst & Lesser in Belgium, we have further integrated social media into Nikon's DNA and we want to extend this into our social presence in the Netherlands."

Birgit Zuurveld, Managing Director, Dorst & Lesser: "Nikon is a strong brand with a loyal and grateful community. With a mix of User Generated Content, motion design, and powerful copywriting, we can bring Nikon closer to its consumers. After a year of successfully working together with Nikon Belgium, we are excited to take on the challenge for this brand in the Netherlands as well."

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