MediaCom tops global search chart
28-04-2020 14:42:00 | Editor: Bob Koigi | hits: 3842 | Tags:

Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.

The agency has scooped 15 separate awards at competitions organized by Don’t Panic Projects since 2012 in UK, Europe, US and MENA, beating all other networks and agencies. Work for clients such as for Bose, Sony Mobile, Direct Line Group and Canesten are amongst the awarded campaigns that have been recognized.

Stephen Allan, Global Chairman and CEO, MediaCom: “Search has become a critical channel for delivering performance messages that turn brand favourability into action. It’s fantastic that MediaCom has been recognized for its ability to boost business growth in this way over nearly a decade.”

The news comes just days after the agency announced new appointments as it seeks to deliver world-class media thinking and market-leading value for its clients.

Dominic Guba was named as the company’s first-ever Chief Revenue Officer.

Nick Slaymaker, currently Global Head of Trading, will take over the role of Chief Investment Officer, previously held by Guba. Both will start in their roles on 1st May.

Under the new appointments, which were planned before the lockdown for Coronavirus, Dominic will assume responsibility for the development of remuneration proposals for all global new business prospects and existing global clients. He will work closely with new business, clients (both global and local), commercial, investment and finance teams.

Nick will build on his knowledge and experience from his time as our Global Head of Trading to ensure that optimal media prices are being delivered to our clients, and that we are fully leveraging GroupM’s unparalleled trading clout in order to create accountable and sustainable media value at this time of rapid change in media.

He will also work with local leadership teams to deliver the most effective investment products and services in every MediaCom market, make sure we continue to have best-in-class trading models and implementation tools, and provide the best value to our clients through our global media partnerships.