Insight TV and renowned music festival Tomorrowland partner for Tomorrowland Winter
06-02-2020 14:02:00 | Editor: Pie | hits: 4508 | Tags:

The world’s most prominent electronic dance music festival, Tomorrowland, has partnered with leading 4K UHD HDR broadcaster and content creator Insight TV to broadcast its upcoming Winter event for the first time live in 4K UHD. 

Insight TV will air an exclusive livestream of Tomorrowland Winter across its linear and digital channels worldwide this March. Insight TV will give viewers an uninterrupted and unparalleled concert experience by streaming the mainstage live in 4K UHD in 45 countries and across more than 70 platforms.

The winter edition of the world-renowned festival will take place in the French Alps from March 14 to March 21 and features global artists. A full lineup of the festival can be found here. Insight TV will livestream performances from the mainstage on Wednesday, March 18 to Friday, March 20 in 4K UHD, Additionally, Insight TV will offer viewers a live festival report across multiple social and online platforms.

Insight TV and Tomorrowland will also co-produce content that brings together both companies’ philosophies of creating authentic and compelling programming that resonates with younger demographics.  Among these productions is the short-form program People of Tomorrowland, which will feature profiles of the festival’s electic and energetic attendees, and an exclusive documentary on DJ duo VINI VICI, providing an intimate look in their life on the road, which kicks off during Tomorrowland Winter Edition.

Natalie Boot, Global Director Insight TV Studios says: “With every partnership we enter into, we look for synergies that will produce the right combination of excitement and bold visual experiences and storytelling that can be only be elevated and amplified by being broadcast in 4K UHD.  We found all those elements in Tomorrowland, and because both the festival and our network cater to millennials, it’s really a match made in heaven.

“We’re incredibly excited to finally announce the first ever live 4K UHD broadcast of Tomorrowland Winter Edition. This is a true milestone and next step for both companies. Working together with a household name like Tomorrowland will enable us to reach even more Millennials than ever before, and we’re looking forward to finding more (brand)partners willing to join us in this exciting adventure,” adds Joost Geurtsen, Head of Partnerships at Insight TV.