Dynamic Yield and AdBirds announce global partnership
29-01-2018 11:01:00 | Editor: Suzanne van der Meij | hits: 14543 | Tags:

Dynamic Yield, the personalization technology stack company and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, announced a global partnership to help clients deploy world-class personalization and optimization programs.

According to McKinsey, personalization done right can drive a ten to 30 percent increase in revenue and fifteen percent boost in efficiency of marketing spend. However, Dynamic Yield's Personalization Maturity Assessment found that only seventeen percent of companies claim to have personalization in place, citing lack of resources as the leading barrier (49% of respondents). This partnership aims to directly tackle that problem by combining technology and expertise.

Colton Perry, VP Channel at Dynamic Yield: "The AdBirds team consists of world-class analytics and optimization gurus. We are honored to welcome them to the Dynamic Yield partner family to continue to provide the best possible service to our customers."

Rens den Hollander, Director at AdBirds: "The results that Dynamic Yield's tools have produced for our global customers have been very impressive. We have received nothing but positive feedback, which made it an easy decision to partner with Dynamic Yield."

AdBirds operates in more than 60 countries with local knowledge in each market, ensuring the best possible digital results for clients worldwide. Dynamic Yield's technology powers personalization, recommendations, automated optimization, messaging and triggered emails from a single SaaS platform, empowering marketers to create seamless experiences across channels.