Adobe Named a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs
08-05-2018 16:23:40 | Editor: Max Vlugt | hits: 4142 | Tags:

Adobe today announced it has been named a Leader by Gartner, Inc. in the 2018 Magic Quadrant for Multichannel Marketing Hubs research report. Adobe placed furthest to the right in completeness of vision. The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Evaluation criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy.

Aseem Chandra, Senior Vice President, Strategic Marketing, Adobe Experience Cloud: "Only Adobe offers brands a single view of each customer, combined with a modern application to design, manage and measure personalized experiences that reach consumers effectively across channels."

According to the report: "Gartner defines the multichannel marketing hub as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email."

Adobe Campaign, the company's multichannel campaign management offering, helps brands drastically improve and personalize customer experiences across online channels, such as email, social and mobile, and offline channels like direct mail and point of sale. Brands can easily manage content and assets with Adobe Experience Manager, enhance customer profiles and inform intelligent interactions with Adobe Analytics Cloud, and obtain deeper personalization with Adobe Target. Assets designed in Adobe Creative Cloud can be seamlessly connected with Adobe Campaign, and an integration with Microsoft Dynamics 365 and Power BI ensures marketing and sales efforts are connected. More than 150 billion emails were sent with Adobe Campaign in 2017. Leading brands rely on Adobe Campaign, including EFI, Hostelworld, London Heathrow Airport, Nissan Motor Co. Ltd., Sprint, Travelocity and Virgin Holidays.