Microsoft partners with Workday on business cloud
Microsoft and Workday Inc. have entered into a strategic partnership prioritizing enterprise planning in the cloud and expanding the business solutions customers can use to better optimize their everyday work.
Simona Maggini appointed WPP County Manager for Italy
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
Sony launches camera targeting content creators and vloggers
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.
MeMo² THX. platform nominated for IAB Europe Research Awards
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
Gallo Winery selects UM as media agency of record
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
Netflix, Fiction Valley unveil first Dutch feature film
Netflix and production company Fiction Valley have unveiled the first Dutch Netflix feature film.
Amazon Web Services, Bundesliga in real time game analysis deal
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.
Logitech G unveils G915 TKL wireless RGB mechanical gaming keyboard
Logitech G has launched the Logitech G915 TKL Tenkeyless LIGHTSPEED Wireless RGB Mechanical Gaming Keyboard, offering the same core technologies and experience of the award-winning G915.
SpotX expands comprehensive Measurement and Attribution Suite
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
Dentsu Aegis Network launches online curriculum for schools
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.
Vice, ADMO launch online content platform for Arab youth
Global youth media company Vice has announced a new partnership with Abu Dhabi Media Office (ADMO) that will see the two organizations launch a digital content platform targeting Arab youth.
Publicis Groupe wins McDonald China’s media buying business
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.
Online media consumption declines as lockdowns lift, Mindshare tracker
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Dept scoops two Webby awards for creativity and tech
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.
Netherlands AI startup Lalaland wins the Philips Innovation Award 2020
Amsterdam-based artificial intelligence startup Lalaland has won the 15th edition of the Philips Innovation Award 2020 that included a cheque worth €50,000.
Geometry appoints Katie Streten Head of Experiential Strategy for MENA
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
Nokia breaks world record for fastest 5G speeds
Nokia says it has achieved the world’s fastest 5G speeds in its Over-the-Air (OTA) network in Dallas, Texas.
Stacey Tank appointed Heineken Chief Corporate Affairs Officer
Heineken has appointed Stacey Tank as Chief Corporate Affairs and Transformation Officer effective June 1 2020.
Microsoft, FedEx partner to assist businesses compete digitally
Microsoft has partnered with FedEx in a move that seeks to tap into the digital and logistics network of FedEx and the Microsoft’s intelligent cloud.
Coca-Cola, BeApp in new deal to livestream musical performances
Coca-Cola has partnered with live streaming platform #BeApp to offer artists across the world a chance to livestream their performances as corona crisis takes a toll on concerts and festivals.
Samsung invests in five startups from its C-Lab Program
Samsung Electronics have pledged support to five startups that were created by Samsung employees as part of the company’s C-Lab Inside in-house incubation program.
P&G, Cargill partner on greener options in the personal care space
Consumer goods multinational Procter & Gamble has granted Cargill an exclusive license that will allow Cargill to further develop a technology that was first tested at P&G corporate research and development labs.
Duracell picks Mediacom to manage account in 32 markets
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
Multinationals extend ad spend squeeze amid COVID-19, WFA tracker
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.
Sony set to unveil world’s first Intelligent image sensors
Sony Corporation has announced that it is set to release two models of intelligent vision sensors, the first of their kind globally to be equipped with Artificial Intelligence processing functionality.
E-bike startup VanMoof raises $13.5 million for global expansion
Dutch e-bike tech scale-up VanMoof, has raised approximately $13.5 million from Europe’ top venture capital firms Balderton Capital and assembly partner SINBON Electronics.
SpotX, Pluto TV target Latin America in new programmatic deal
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.
Global IT spend to decline by 8 per cent amid Covid-19, Gartner
The 2020 global spending on IT is poised to stand at $3.4 trillion, an eight per cent drop compared to 2019.
Google Cloud announces strategic partnership with Splunk Inc
Google Cloud and software solutions company Splunk Inc have entered into an agreement as the two companies look at assisting organizations and customers unlock the value of their data.
Nick Lawson appointed MediaCom Global CEO as Stephen Allan steps down
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
Univision joins Nielen's Addressable TV Platform
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
Rabobank voted most sustainable bank in the Netherlands
In Netherlands 7,700 consumers were asked to rate well-known brands for sustainability
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
VICE Media appoints Daisy Auger-Domínguez Chief People Officer
Global independent youth media company VICE Media Group announced the company has appointed Daisy Auger-Domínguez as the Chief People Officer.
TikTok mulls revenue share with influencers in new ad format
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.