Total value of the top 100 global brands hits $5 trillion, survey
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
Impact of COVID-19 on business performance will be short lived, CMOs reveal
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.
Takeaway.com picks Dept to drive its B2B e commerce business
The online food delivery marketplace Just Eat Takeaway.com has picked digital agency Dept to accelerate its new e-commerce platform for the partner services (B2B) department.
ADCN announces Dutch Creativity Awards 2020 winners
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.
Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
SpotX, Acxiom partnership bolsters IPG data driven video advertising
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.
Amazon launches $2 billion fund to tackle climate change
Amazon has committed an initial $2 billion as part of a Climate Pledge Fund to support the development of sustainable technologies and services that will enable it and other companies be net zero carbon by 2040.
Sprite collaborates with hip hop artists to address racial inequality
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.
Ogilvy appoints Andy Main as Global CEO
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
Dutch companies push for sustainability in Covid-19 recovery, climate agreements
Dutch businesses under a coalition have committed to champion sustainability as a key driver in the COVID-19 recovery plans at both national and European Union (EU) level.
WPP announces raft of actions, resources to fight racism
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
World population deepens bond with tech amid Covid-19, Dentsu Aegis Network survey
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.
Amazon Web Services launches miniature edge computing and data transfer device
Amazon Web Services, Inc. (AWS), has unveiled Snowcone, a new small, ultra-portable, rugged, and secure edge computing and data transfer device.
SpotX inks video ad deal with music streaming platform JOOX
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
Unilever commits €1 billion to fight climate change, protect environment
Unilever has announced that it is set to achieve Net Zero emissions from all its products by 2039 as a raft of commitments it says are geared towards fighting climate change and protecting the environment.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Nielsen introduces gaming tech for shopper research solutions
Nielsen is betting on SmartStore, SmartShelf and SmartShopper to bring the latest in extreme reality and gaming technology to the forefront of shopper research.
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
Google collaborates with WWF on sustainable fashion industry
Google has entered into a partnership with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.
Disney taps into Nielsen Addressable TV Beta Program
Disney Media Networks has joined Nielsen’s Addressable TV beta program which will now allow it to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology.
Vice launches multimedia project celebrating queer culture
Global youth media company VICE has launched a multimedia creative hub celebrating a breadth of queer culture.
TikTok in a campaign to support creative industry during corona crisis
TikTok has collaborated with creative platform It’s Nice That to offer support to the creative industry that has been affected by the corona crisis through a series called 'Creative Canvas'.
HSBC, BP and Milka win in Kantar’s creative effectiveness awards
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
MediaMonks Lab team trials use of AI in video conferencing
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.
Shell, KPN, NN most valuable brands in the Netherlands, report
Shell remains the most valuable brand in the Netherlands for the tenth consecutive year according to the latest Brand Finance Netherlands 50 2020 report.
Global cloud conferencing spend to hit $4.1 billion in 2020, report
Global end-user spending on cloud-based web conferencing solutions will grow 24.3 per cent in 2020, according to the latest forecast by Gartner, Inc.
Sonos, Targetspot radio monetization service launches in six countries
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.
MediaMonks parent company S4Capital's share price hits record high
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.
WFA launches world’s first guide on data ethics for brands
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
FIFA World Football Museum picks Dept to handle digital marketing
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
Global Research Agency MeMo² wins 5 IAB Europe Awards
MeMo² has won 5 IAB Europe Awards with their latest innovation in cross-media effect measurements, called: THX.
WPP and SuperAwesome raise children privacy standards in digital space
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
Basic Fit starts to reopen clubs, announces new financing
Europe's largest and fastest growing fitness chain Basic-Fit has announced a new timeline of opening up its clubs as governments eases COVID-19 related lockdowns.
Logitech G and McLaren launch G Challenge 2020
Logitech G, a brand of Logitech, has teamed up with creator of luxury, high performance sports cars and supercars McLaren to unveil the 3rd Annual Logitech McLaren G Challenge 2020.