News

IPG Media Lab, Magna study quantifies human presence value in ads
13-05-2020 | 10:45:00
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.


VICE Media appoints Daisy Auger-Domínguez Chief People Officer
12-05-2020 | 11:35:26
Global independent youth media company VICE Media Group announced the company has appointed Daisy Auger-Domínguez as the Chief People Officer.


TikTok mulls revenue share with influencers in new ad format
12-05-2020 | 11:19:00
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.


Logitech sales grow 14 per cent on sustained products demand
12-05-2020 | 11:10:00
Logitech International has announced a $709 million growth in sales, a 14 per cent rise compared to the same period last year.


Coca Cola bolsters business operations with Microsoft tech solutions
11-05-2020 | 16:46:00
Coca Cola has entered into a five year collaboration with Microsoft in a deal that will see the beverage company standardize its business operations on Microsoft’s cloud.


Google launches videoconferencing service
11-05-2020 | 16:39:00
Google Cloud has introduced a premium video conferencing solution dubbed Google meet with enhanced features.


IKEA renews commitment to climate change, Covid-19 initiatives
11-05-2020 | 16:31:00
Inter IKEA Group has joined an alliance of over 180 political decision-makers and business leaders, for a renewed commitment on long-term climate change and COVID-19 initiatives.


Brand soars with a shop in a virtual world
11-05-2020 | 14:13:00
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.


Starcom Spain to manage Deoleo account in over 20 markets
08-05-2020 | 09:02:04
Starcom’s Madrid office has secured established Spanish olive oil company Deoleo’s portfolio and will now chaperone media strategy and buying across the over 20 markets for the Deoleo Group.


Sanoma acquires Alma Media’s regional news media business
08-05-2020 | 08:43:00
Sanoma Group has announced that it has now finalized the acquisition of Alma Media’s regional news media business.


Corona crisis redefines digital marketing mixes, Gartner
08-05-2020 | 08:27:48
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.


Unilever marks 10 years of Sustainable Living Plan
07-05-2020 | 11:03:00
Unilever has celebrated 10 years of a commitment it made to over eight billion people to address social inequality and climate crises.


Philips launches ultrasound solution for pediatric clinic use
07-05-2020 | 10:58:00
Global health and technology company Royal Philips has unveiled the first of its kind ultrasound solution for pediatric assessment.


MeMo² sets the course in Marketing Analytics
06-05-2020 | 13:18:00
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.


Coca-Cola digital ads celebrate humanity amid Covid-19
06-05-2020 | 09:56:00
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.


Consumer behaviour differ across markets during Covid-19, Mindshare
06-05-2020 | 09:51:00
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.


Sonos and Targetspot ink global sales partnership
06-05-2020 | 06:33:18
Sonos has launched exclusive global sales partnership with Targetspot.


Craig Dempster appointed Merkle Global CEO
06-05-2020 | 04:35:20
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.


Amazon Web Services unveils Augmented Artificial Intelligence platform
06-05-2020 | 04:21:50
Amazon Web Services (AWS), has unveiled Amazon Augmented Artificial Intelligence (A2I), a service that makes it easy to add human review to machine learning predictions.


Peak Capital leads €2.5M seed-extension round in German's GraphCMS
05-05-2020 | 07:20:00
GraphCMS GmbH, the company behind the GraphQL-native Headless CMS GraphCMS, announces a seed extension round of 2.5M €. The round is led by Peak Capital, with GraphCMS being their first investment in the German startup ecosystem.


TikTok, brand partners introduce free gift giving service
01-05-2020 | 09:51:00
TikTok in collaboration with brand partners have launched ‘Small Gestures’ an initiative meant to connect users of the platform better while allowing them to send gifts to those in need during the coronavirus crisis.


Publicis Groupe launches business outcomes tool for midsized companies
01-05-2020 | 08:32:00
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.


Zoom unveils upgraded version with enhanced security options
01-05-2020 | 08:26:17
Zoom Video Communications, Inc. has announced robust security enhancements with the upcoming general availability of Zoom 5.0.


Nielsen, 1010data partnership targets retailers and manufacturers
30-04-2020 | 10:55:00
Nielsen Global Connect and 1010data have unveiled a new initiative that will allow them develop and commercialize solutions targeting retailers and manufacturers.


Mindshare tracker reveals 'new normal' consumer behavior post Covid-19
30-04-2020 | 10:45:00
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.


Mediahuis acquires Saint-Paul Luxembourg media group
30-04-2020 | 10:30:00
Mediahuis NV that runs operation in Netherlands, Belgium and Ireland has announced 100 per cent acquisition of media group Saint-Paul Luxembourg SA.


Apple and Google partner on Bluetooth-based contact tracing
28-04-2020 | 13:08:00
Tech giants Google and Apple have announced a new partnership focusing on the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus.


Coca-Cola commits $100 million to COVID-19 relief efforts
28-04-2020 | 12:52:00
The Coca-Cola Company has pledged over $100 million in support for COVID-19 relief efforts in communities across the world.


MediaCom tops global search chart
28-04-2020 | 12:42:00
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.


Verizon Media unveils platform targeting content owners
27-04-2020 | 10:57:02
Verizon Media has announced a host of capabilities meant to assist content owners, broadcasters and service providers monetize content in innovative ways and grow audiences.


Samsung introduces Apple music to its smart TVs
27-04-2020 | 10:48:00
Samsung Electronics has become the first TV brand to integrate Apple Music on its Smart TV platform with consumers in more than 100 countries now being able to enjoy Apple Music on their Samsung Smart TVs.


Dorst & Lesser new social media partner for Disabled Care group
27-04-2020 | 10:43:00
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.


Coca Cola channels marketing spend to support Covid-19 relief efforts
25-04-2020 | 11:54:00
The Coca-Cola Company is channeling its marketing resources into relief efforts as the world grapples with the corona virus crisis.


Covid-19 affects millenials household income more, barometer
25-04-2020 | 11:43:00
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.


Justin Billingsley appointed Publicis Groupe Global CMO
24-04-2020 | 14:53:56
Publicis Groupe has elevated Justin Billingsley to Global Chief Marketing Officer (CMO) as the communication firm looks at innovative ways of growing its clientele base.