The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
Global independent youth media company VICE Media Group announced the company has appointed Daisy Auger-Domínguez as the Chief People Officer.
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.
Logitech International has announced a $709 million growth in sales, a 14 per cent rise compared to the same period last year.
Coca Cola has entered into a five year collaboration with Microsoft in a deal that will see the beverage company standardize its business operations on Microsoft’s cloud.
Google Cloud has introduced a premium video conferencing solution dubbed Google meet with enhanced features.
Inter IKEA Group has joined an alliance of over 180 political decision-makers and business leaders, for a renewed commitment on long-term climate change and COVID-19 initiatives.
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.
Starcom’s Madrid office has secured established Spanish olive oil company Deoleo’s portfolio and will now chaperone media strategy and buying across the over 20 markets for the Deoleo Group.
Sanoma Group has announced that it has now finalized the acquisition of Alma Media’s regional news media business.
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.
Unilever has celebrated 10 years of a commitment it made to over eight billion people to address social inequality and climate crises.
Global health and technology company Royal Philips has unveiled the first of its kind ultrasound solution for pediatric assessment.
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
Sonos has launched exclusive global sales partnership with Targetspot.
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
Amazon Web Services (AWS), has unveiled Amazon Augmented Artificial Intelligence (A2I), a service that makes it easy to add human review to machine learning predictions.
GraphCMS GmbH, the company behind the GraphQL-native Headless CMS GraphCMS, announces a seed extension round of 2.5M €. The round is led by Peak Capital, with GraphCMS being their first investment in the German startup ecosystem.
TikTok in collaboration with brand partners have launched ‘Small Gestures’ an initiative meant to connect users of the platform better while allowing them to send gifts to those in need during the coronavirus crisis.
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.
Zoom Video Communications, Inc. has announced robust security enhancements with the upcoming general availability of Zoom 5.0.
Nielsen Global Connect and 1010data have unveiled a new initiative that will allow them develop and commercialize solutions targeting retailers and manufacturers.
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.
Mediahuis NV that runs operation in Netherlands, Belgium and Ireland has announced 100 per cent acquisition of media group Saint-Paul Luxembourg SA.
Tech giants Google and Apple have announced a new partnership focusing on the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus.
The Coca-Cola Company has pledged over $100 million in support for COVID-19 relief efforts in communities across the world.
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.
Verizon Media has announced a host of capabilities meant to assist content owners, broadcasters and service providers monetize content in innovative ways and grow audiences.
Samsung Electronics has become the first TV brand to integrate Apple Music on its Smart TV platform with consumers in more than 100 countries now being able to enjoy Apple Music on their Samsung Smart TVs.
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.
The Coca-Cola Company is channeling its marketing resources into relief efforts as the world grapples with the corona virus crisis.
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.
Publicis Groupe has elevated Justin Billingsley to Global Chief Marketing Officer (CMO) as the communication firm looks at innovative ways of growing its clientele base.